Job seekers have multiple online platforms available to find their next career. Prior to 2023, Facebook was among popular career sites, including LinkedIn, Indeed, and Glassdoor. In February of that year, Meta removed the ability for business owners to post open jobs on their business profiles. The shift came as part of an overall goal to focus on paid advertising that would require companies to pay for expanded reach and visibility.

Does Facebook Still Allow Job Postings? 

As a business owner, you can still promote your active listings on your Facebook page and recruit talent. Job seekers no longer have a centralized location for perusing listings. The easiest way to run free job ads is to use Meta’s Ads Manager to post ads directing applicants to apply on an external application page. 

Facebook is also a great recruiting tool. Through a series of curated posts, you can share your company culture, introduce potential applicants to existing employees, and build your brand as a desired employer. You can also use Facebook to find recruits in other ways. 

Alternative Ways for Employers To Recruit on Facebook

If you’re already using Facebook to cultivate a community, it makes sense to tap into your followers to fill open positions. Use these tools to advertise your open jobs. 

• Run job ads through Facebook Ads Manager: Use the Meta Business Suite to create a new campaign in Ads Manager and choose “employment” as your objective. This will put your ad in front of more people you wish to recruit. Include a detailed job description in your ad, and use your targeting tools to run the ad to target demographics in your area. 
• Promote job openings in Facebook Groups: Look for your ideal candidates in relevant groups. Then, create engaging posts highlighting your job openings and encourage people to apply. Focus on why candidates would want to work for you and include information on your company culture, employee benefits, and growth potential.
• Use your business page to share hiring announcements: Ask the people who already follow you to help recruit your next new hire. Post compelling job announcements with visually appealing graphics or photos. Include a call to action to share the post and direct people to your company’s hiring page. 
• Find workarounds: Since Facebook prioritizes paid content, you may not get the same level or reach on free postings. However, you can improve your organic visibility by creating engaging content and building a strong community. Make sure you’re posting consistently and interacting with people on your page to get more traction when you do post job ads. 

How Job Seekers Can Find Opportunities on Facebook

By removing centralized job listings, Facebook has pushed job seekers to get more creative. If you’re looking for a job, you can still find one on Facebook. 

• Follow company pages for job updates: Follow companies in your industry and in your area. Businesses of all sizes use Facebook to promote job openings. Engage with your favorite businesses to see more of their posts in your feed, including new jobs. 
• Search for job-related Facebook groups: Facebook has an abundance of groups in multiple industries, including those requiring skilled workers. Search Facebook for “jobs groups” or “job boards” and join relevant groups. You can also look online for articles in your industry that list the best groups. 
• Engage with industry professionals and network: Following relevant businesses and joining industry-related groups on Facebook is also a great networking strategy. Make sure you’re contributing relevant and valuable information to get noticed by industry professionals. 

The Role of the Meta Careers Page

Meta also offers a careers page for anyone who wants to work for Meta or one of its brands. 

• What the Meta Careers page offers: The Meta Careers page serves as a one-stop shop for different types of jobs available at Meta, Facebook, Instagram, WhatsApp, and Meta Quest. If you’re still in school or are a recent graduate, you can easily find internships at Meta on the Students and Grads page. 
• How job seekers can apply for positions at Meta: Meta makes it easy for you to find a job on its Careers page. You can filter jobs by location, title, field, and other categories. To apply for an open position, you'll need to create a Meta Careers account. As part of that, you'll be asked to develop a profile showcasing your skills, education, and career information. Once you’ve created a profile, you can apply to relevant jobs on the site by clicking “Apply now.” 

Other Platforms That Offer Job Posting Features

As a potential employer, it helps to use all the tools at your disposal to expand your pool of recruits. Post your open jobs on Facebook and these sites: 

• LinkedIn Jobs: LinkedIn Jobs gives you a targeted audience of candidates with the right background and skills for your listing. The site also suggests professionals who may fit your openings. 
• Other job sites: Connect to an even larger audience through Glassdoor, Indeed, and ZipRecruiter. Each of these platforms offers cost-effective postings that put you in touch with qualified candidates. You can filter your results and easily schedule interviews through each of these platforms. 
• Google for Jobs and industry-specific platforms: Google offers a paid search option that puts your job listings front and center to people in your area. Easily list job perks, salary ranges, and other features that make you a desired employer. Or appeal to people in your niche through industry-specific platforms such as Mechanics Hub or Auto Jobs. 

Troubleshooting: Why Your Job Ads Might Not Be Showing on Facebook

If you’re not getting traction on your Facebook job posts, consider these common issues: 

• Targeting issues: Setting your targets too broadly or too narrowly can reduce your post's visibility.
• Too specific of a location: Target your ad to the areas surrounding your city for a bigger applicant pool. 
• Poor ad creative: Using low-quality images or confusing ad copy can lead to social media algorithms hiding your ads. Use relevant, high-quality images and job-specific copy to enhance visibility. 

In 2025, the labor force participation rate is around 62%, meaning that more than half the population in the labor force is looking for a job. When it comes to attracting candidates, the best platforms are Indeed, LinkedIn, Zip Recruiter, and Glassdoor.

Manage Your Social Media Presence With Optimize

The end of Facebook Jobs has made it more difficult to find jobs on the platform. However, Facebook is still a great resource for posting free listings and marketing on social media to brand yourself as an employer. Optimize offers social media management programs you can use to tailor your content for recruiting. 

We'll help you cultivate a consistent brand and position yourself as a great place to work. Let us help you engage your network of potential hires through a strong social media presence. Contact us today to find out how.