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Imagine putting time, money, and effort into building a beautiful shop, only to realize someone else has the keys. That is what happens when you do not own your online business assets. Whether it is your Meta Business Manager account, your website domain, or your business listings on platforms like Google and Yelp, your online presence is your property. And just like your physical location, you should have full ownership and control. At Optimize Digital Marketing, we believe one thing is always true: Your digital business assets should belong to you. Here is why that matters.

Thriving Through Tariffs: Why Smart Digital Marketing Is More Essential Than Ever
In times of economic uncertainty—like tariffs, inflation, or market volatility—cutting marketing may feel like the safe move, but it often leads to long-term losses. This blog explores why maintaining or increasing digital marketing is a smart, strategic investment. Backed by data and real-world examples (like Express Electrical Services, who grew revenue during COVID-19 by doubling down on SEO and ads), we show that visibility, trust, and agility are crucial during downturns. At Optimize Digital Marketing, we help businesses stay proactive, connected, and prepared to grow—no matter the climate.