2025 Tradeshow & Event Lineup

ATDA Conference Jul 17-20, 2025

The 2025 ATDA Conference will bring together new and long-time members, industry experts, and vendors. Hear the latest industry perspectives, gather valuable information, and have fun. Bring the whole family and take advantage of all the Gulf Coast has to offer!

NAPA Carlisle Product and Equipment Show September 5, 2025

Join us on Friday, September 5th, 2025, at the AACA Museum in Hershey, PA for the 3rd Annual NAPA Auto Parts Carlisle Product & Equipment Show! Hosted by the NAPA Carlisle Distribution Center, this event is a great opportunity to check out the latest tools, technology, and equipment in the industry. We’re excited to connect with local shop owners, showcase what Optimize can do for your business, and explore the innovations driving our industry forward. 

NAPA 100th Anniversary Celebration September 26th

We’re Celebrating 100 Years of NAPA! Join us as we attend the NAPA 100th Anniversary Celebration on September 26, 2025, at the California Automobile Museum in Sacramento, CA. This special event will feature vendor displays, raffles, giveaways, and a night of dinner, drinks, and automotive history. We’re proud to be part of this milestone event—see you there!

SEMA Show November 4-7, 2025

We're heading to the SEMA Show! As one of the biggest automotive trade shows in the world, SEMA is the place to see the latest performance products, cutting-edge trends, and industry innovations. We’re excited to connect, learn, and bring new ideas back to the shop. Let us know if you’ll be there—we’d love to say hello!