Marketing Packages for Small Business: What Should Be Included?

No matter how great your services are, no one can purchase them if they don’t know your business exists. That’s why marketing is the lifeline of any small business.

Strategic marketing campaigns build brand awareness, help you connect with your target audience, and ultimately drive revenue. You may not have the time to take on marketing your business, though.

Marketing packages for small businesses are the ideal solution. You get the benefits of marketing your brand without the added stress and time commitment of managing the campaigns yourself. But what should you look for in small business marketing services?

Learn how to compare marketing packages to find the perfect one to help you grow your business.

The Foundation Of Every Plan: Local SEO And Search Visibility

As a small business, your first—and arguably biggest—marketing challenge is making your business visible. You need customers to know that your business exists and offers the services they want. Local SEO is how you accomplish that visibility.

Customers in your area are probably searching for businesses like yours. They head to Google, Yelp, or a similar site and search for something like, “auto shop near me.” These platforms then show the customers a list of local businesses that match that search, in a specific order.

You want your business to appear as high as possible in those results. Higher placement means more eyes on your business listing from high-intent customers and, hopefully, more leads.

Generally, platforms order local search results based on three main factors:

• Relevance: How well the business’s services match what the customer searched for.
• Distance: How far the business is from the customer’s location.
• Prominence: How well-known and popular the business is.

You can’t change your distance. Make sure you address the relevance factor by carefully selecting the right business categories on your Google Business Profile and Yelp profile. Add services to your listing, too.

Prominence is closely related to your reviews. Encourage customers to leave reviews and try to respond to each of them. Responding highlights your commitment to customer service and prompts other customers to leave reviews, too. Yelp data found that 70% of customers say they’re more likely to leave a review if they see the business owner responds to others.

Combine your reputation management efforts with other local SEO approaches to make your shop show up first when customers search locally.

Driving Instant Traffic With Paid Advertising And Digital Ads

Organic approaches like SEO take time to start yielding results. You can start driving traffic to your website today with paid advertising campaigns. It’s not one or the other—use both organic and paid marketing together as part of your digital marketing for your local business.

Paid digital marketing is actually a surprisingly broad category. You can run search ads, social media ads, video ads, email ads, and countless others. Most of these ads are pay-per-click (PPC). You pay a fee each time someone sees your ad and clicks on it.

The fees for PPC ads can vary significantly depending on factors like:



• The ad platform you choose, such as Google or Meta
• Your industry
• How competitive the keywords you’re targeting are
• How high-quality your ads and landing pages are

You have to decide where you want your ads to appear based on the customers you’re targeting and how much you’re willing to spend.

If you want your business to appear above other results in local searches on Google, you can run Local Ads campaigns. These ads are not PPC. You only pay when someone interacts with your ad and converts by making a call, sending a message, or booking an appointment.

Consider bundled marketing packages that help you manage your ad spend to target high-intent customers without wasting money. These packages may include Local Ads campaigns as well as organic marketing, giving you the best of both worlds.

Building Your Shop Brand With Social Media Management Packages

Social media is another channel where you can organically market your business. It’s not enough to just share posts once in a while anymore, though. To successfully leverage organic social media to grow your business, you need to commit to it.

Focus on:

• Regular posting: Share a post at least once a week, ideally more to stay active on the platform and keep your audience engaged.
• Reel creation: Make short-form videos like Instagram Reels to reach a wider audience.
• Engaging your followers: Respond to comments and direct messages, as well as commenting on other relevant posts.

Between coming up with ideas for posts, creating the content, and interacting with your audience, social media can quickly become very time-intensive. That’s why many small businesses look for social media management packages.

One option is hiring a freelancer. You get to work with someone with deep expertise directly, and they often charge lower rates. Or, hire an agency instead. While the cost is often higher, you get broad expertise and access to market research and tools a freelancer can’t offer.

Website Design And Maintenance For A Smooth Customer Journey

Your business absolutely needs a website. And not just any website, either. Think of your website as your 24/7 digital storefront—it should be as appealing as possible to draw in more customers.

Whenever someone is checking out your business, your website is probably the first place they’ll go. They’re looking for more information to decide whether they can trust you, and every little detail matters.

Make sure your site is organized, professional, and easy to navigate. Optimize for mobile devices, too, since they now make up the majority of global internet traffic.

Check how fast your website pages load. The majority of people will click away from your site if it takes longer than three seconds to load, so the faster your website loads, the better.

Clear Reporting And ROI Tracking To Keep You In The Loop

There’s no such thing as a perfect marketing campaign. You can always do something differently to better connect with customers and achieve the results you’re looking for.

The problem is that it’s often tricky or even impossible to know what to change without clear data. Marketing data helps you understand what’s working and what’s not in your campaigns so you can adjust your strategy based on clear, measurable facts. No more guessing.

Explain why data matters. The writer should discuss digital dashboards and monthly check-ins that show exactly how much revenue was generated.

Choosing The Right Marketing Tier For Your Business Budget

There are small business marketing services to fit every budget. Choose a tier based on your goals and how much you’re willing to spend.

• Basic: Budget-conscious option for small business owners looking to dip their toes into different marketing approaches like social media or paid ads to improve brand visibility.
• Standard: Typically the most popular option, geared toward engaging and growing your audience. May cover multiple channels with some analysis and strategy.
• Premium: An all-inclusive option with in-depth marketing strategy and dashboards to help you generate leads. 

When you’re considering different marketing agencies, look for strong reviews from previous clients. Consistent communication and transparency about results are also essential. Avoid any agency that guarantees specific metrics. Make sure you know who is going to be working on your account, too. 

At Optimize Digital Marketing, we specialize in helping small businesses like yours develop and execute marketing strategies that deliver measurable results. Contact us today to talk about your marketing goals and how to achieve them.