Optimize Digital at SEMA: How We're Helping Auto Shops Grow With Marketing

Forget Disneyland. For auto enthusiasts, SEMA 2025 is the only place to be this November. It’s a mashup between a professional trade show, the biggest car conference you’ve ever attended, and an electrifying music festival. Oh, and don’t forget the epic Horsepower Rodeo. Again, better than Disneyland. 

From November 4 to 7, 2025, over 2,400 companies will flock to Las Vegas for the SEMA Show. At Optimize Digital Marketing, we’re already mentally designing our booth and counting down the days. Whether you’re an old friend or curious about what we do, we’re excited to chat about auto shop marketing strategies. 

Why SEMA Matters (and Why We’re There)

SEMA stands for the Specialty Equipment Marketing Association. But, as Optima Batteries cheekily notes, it might as well mean “See Every Modification Available.” 

SEMA’s auto industry event is the most exciting showcase for aftermarket tech and innovation. Bring your walking shoes, because you’ll be roaming over 4.6 million square feet of exhibit space. It’s so big that Instagram users were bragging about (or maybe bemoaning) how many miles they’ve walked at last year’s show. 

The convention center will be full of exhibitors, tech demonstrations, and custom-built vehicles. Optimize Digital Marketing will be right in the thick of it all, ready to meet new and old clients. 

Exhibits and Tech

Stop by the SEMA FutureTech Studio to see everything from next-gen materials to advanced automation technologies. You’ll also find plenty of jaw-dropping innovations in the New Products Showcase, where vendors show off what they’ve been brewing. Even the strictest budgeters will find themselves tempted to splurge. 

Educational Seminars

SEMA 2025 is educational, too. Attend seminars about the auto industry’s biggest challenges and get practical tips from leaders. The event will feature eight learning tracks, including Sales and Marketing, Small Business Technology, Talent Management, and more. It’s a great way to add new skills to your toolkit and get a sneak peek at future trends. 

Networking

Of course, you’ll also have plenty of opportunities to mingle with buyers, manufacturers, and other industry professionals. Stop by Optimize Digital Marketing’s booth to chat about SEMA marketing trends and get recommendations for auto shop growth tools. 

And don’t forget about SEMA Fest on November 7. At this music festival, you can listen to famous bands like Neon Trees in a truly unforgettable celebration of automotive and music cultures. 

Where To Find Us and What To Expect

At SEMA 2025, you’ll find Optimize Digital Marketing in Booth #11822. Stop by to meet the team and test your racing skills in our Mario Kart Challenge. A giant gold trophy wouldn’t fit in our suitcase, so instead the top contender will take home a new Nintendo Switch.* 

Before SEMA, you can get a live look at our data-driven marketing solutions by booking a pre-show demo. Or just stop by to chat about auto repair shop SEO and your marketing plans for the new year. We know your SEMA itinerary is jam-packed, so we’re offering 50% off set-up fees for anyone who attends one of our marketing booth demos. 

* Nintendo is not affiliated with or sponsoring this activity. 

Meet the Optimize Digital Marketing Team Behind the Booth

At Optimize Digital Marketing, we’re real people who get real results. SEMA Las Vegas 2025 is the perfect place to meet some of our talented team members. 

Doug Robison, our Director of Sales & Partnerships, is one of the friendly faces you’ll find at our booth. He’s an expert in auto shop growth tools and strategies, so chat with him about your business plans. You can also meet Heather Foner, our digital solutions consultant. Considering automating your marketing or trying out customer relationship management (CRM) for auto shops? Ask her for advice. 

Plus, talk to our full-service digital experts: Max Gamm, Tony Mootz, and Murray Stell. Like Doug and Heather, they’re excited to swap ideas and discuss your challenges. Don’t be shy.

Solutions Spotlight: Tools That Turn Clicks Into Car Count

You’ll need to schedule a demo for the full details, but here’s a sneak peek at some of the services we’ll be sharing at SEMA. 

Our big show-stopper is the Elevation social media package — your ticket to all-in-one, full-funnel growth. It includes unlimited posts from our social media specialists, personalized coaching, an annual photo shoot at your business, and much more. 

We’ll also show off our SEO-optimized enhanced websites, jam-packed with custom content. It’s all about helping you make more sales with less effort. 

Interested in digital ads? Check out our packages for Google, Facebook, and Instagram. We specialize in digital ads for car shops, so you can count on us to stretch your advertising dollars further. 

Plus, catch a demo of our Epicor CRM integration. Use it to track leads — like all those people who ask for quotes — and win more jobs. Plus, the advanced data tools will help you measure your return on investment. 

The Trends Auto Shops Can’t Ignore in 2025

The SEMA 2025 marketing showcase is sure to have everyone buzzing. These are some of the hot automotive marketing trends we’ll be talking about at our booth: 

• How you can use local ads to outperform competitors stuck on traditional marketing methods. Goodbye, billboards and flyers. 
• Why every busy shop owner needs an SEO strategy. Hint: It’s the ultimate mostly-passive automotive lead generation machine. 
• How data dashboards let you zoom out and get more control over your business. 
• Reputation management strategies to build trust and turn a trickle of traffic into a flood. 

Real Results for Real Auto Shops

At Optimize Digital Marketing, we’re always happy to share our clients’ success stories. Stop by to learn how we’ve helped auto shops boost their leads by 80% with a few smart digital ads. Some of our clients have also gotten three times as many first-time callers through digital channels. 

While we’ve got plenty of testimonials of our own, we also love helping customers gather them. Our review campaigns regularly rack up over ten new reviews in only 30 days. That’s the kind of momentum that your business needs to shine.

 

Take Action at the SEMA Show (Or After)

During the SEMA 2025 dates, find Doug, Heather, and the rest of the team at Booth #11822. Visit us for live walkthroughs of our packages and tools. It’s a great chance to experiment with a CRM tool and ask, “So, what kind of Instagram posts would you make for my shop?”

As part of our exclusive SEMA promotions, we’re also offering free strategy consultations. Instagram campaigns, Meta Ads, daring influencer collabs — bring your vision to us, and we’ll help it take shape. 

Can’t wait? Book a pre-show demo here. And if you’re not attending SEMA, you can schedule a virtual consultation any time. 

Auto Shop Growth, Done Right

At Optimize Digital Marketing, it’s safe to say we’re a little obsessed with the auto industry. That’s why we’ll be at SEMA, ready to mingle with shop owners and scope out trends. With a few new tricks up our sleeves, we’ll be ready to support our clients better than ever. 

Tired of trying to come up with new Facebook posts or spruce up your website? Come talk to us. We’ll help you grow every aspect of your business and create sustainable campaigns. Our motto says it all: one call, one partner, full-service results.

SEMA isn’t the only stop on our calendar. Check out our upcoming events, including the NAPA 100th Anniversary Celebration (September 26) and the American Towman Exposition (November 20 to 22). It’s all part of our commitment to giving you the best marketing advice and support.