Why Facebook Belongs in Your Business Marketing Strategy

In today’s digital world, Facebook isn’t just a social network—it’s a powerful business tool. With billions of active users, it provides unmatched opportunities to connect with potential customers, build your brand, and drive real results. Here’s why businesses should take Facebook seriously:

1. Massive Reach

Facebook boasts approximately 3.07 billion monthly active users (MAUs) worldwide in 2025. That makes it one of the largest social platforms globally. Even in early 2025, Facebook’s advertising‑reach figure was 2.28 billion users — representing 27.9% of the world’s total population aged 13+ at that time.

With more than 221 million active users in North America and roughly 80% of the U.S. population on the platform, Facebook continues to deliver massive potential for connection and results, giving your business the opportunity to tap into a large and diverse audience.

2. Targeted Advertising

Facebook’s advanced ad tools let you reach exactly the people you want. You can target by age, location, interests, behaviors, and more—helping you maximize your marketing ROI.

3. Build Brand Awareness

Regular posts and meaningful engagement help your business stay top of mind, build trust, and strengthen your brand reputation.

For example: according to Buffer, in 2025 Facebook posts have averaged a ~5.07% engagement rate—second‑highest among major social platforms.

That kind of engagement means your content isn’t disappearing into the ether—it’s being seen and interacted with.

4. Engage Directly with Customers

Facebook provides a direct line to your audience. You can answer questions, respond to comments, and create genuine connections that can turn followers into loyal customers.

And according to Sprout Social, the average time spent on Facebook per day is around ~31–32 minutes.  That means users spend a significant amount of time staying on the platform and there’s opportunity for meaningful interaction.

5. Drive Leads and Sales

With Facebook ads and lead forms, you can generate high‑quality leads and guide them straight into your sales funnel.

So when your business leverages the platform effectively, it can move beyond awareness to actual action.

6. Increase Website Traffic

The formula marketers love: Large reach + strong engagement + targeted ads = funnel traffic for sales!

When you combine Facebook’s massive reach, strong user engagement, and advanced ad targeting tools, you get a platform built to drive real results. Businesses can funnel traffic exactly where they need it—whether that’s boosting website visits, generating qualified leads, or increasing sales. With the right strategy, Facebook becomes more than just a social network; it’s a powerful engine for growth that helps you connect with the right audience at the right time.

7. Promote Events and Launches

Facebook is an excellent platform to announce product launches, promote events, or share your trade show presence with a wide audience.

With the reach and targeting we’ve described, you can make sure your message gets seen by the right people—whether it’s local or regional.

8. Showcase Social Proof

When you have a strong Facebook presence, you’re building a live portfolio of social proof—very important for small businesses and local credibility. At ODM, we help manage and amplify that reputation, ensuring your positive reviews, interactions, and customer feedback are highlighted to build trust and attract new clients.

9. Cost‑Effective Marketing

Compared to many traditional advertising options, Facebook offers affordable, scalable, and measurable choices, even for small businesses.

For example: statistics show that 86% of marketers use Facebook for marketing purposes. That kind of adoption speaks volumes about its value-to-cost ratio.

10. Data‑Driven Decisions

Facebook provides detailed analytics to help you understand audience behavior and optimize campaigns for better results.



Because you can see what’s working (and what isn’t) in real time, you can iteratively improve your strategy—something many businesses need to stay agile.

Final Thoughts

In short — Facebook is more than just a social platform. It’s a business tool that helps companies grow, connect, and succeed in the digital marketplace. When used thoughtfully, it aligns perfectly with what your business values: authenticity, connection, and real results.

If you’re ready to integrate Facebook into your strategy, or fine‑tune what you’re already doing, reach out to our team.

Ready to turn your Facebook presence into real business results? Contact us today and let ODM help you connect with more customers, showcase your credibility, and drive measurable growth.