Let’s Get Real Digital Marketing Results
for Your Business
Real People. Real Solutions. Real Results.
Tired of marketing buzzwords and empty promises? So are we. At Optimize Digital Marketing, we believe in keeping it real—because your business deserves more than hype. You need strategies that actually work, a team that truly listens, and results you can measure. That’s exactly what we deliver.
We help small businesses like yours cut through the noise with digital solutions that drive real growth. Whether it’s SEO, paid ads, social media,
or website optimization, our approach is simple:
No Sales Pitches. No Gimmicks.
Just straight talk and proven strategies.
Same-Day or 24-Hour Support.
Because when you need help, you shouldn’t have to wait.
Customized, Scalable Solutions.
We bundle services to fit your unique needs, and no cookie-cutter packages here.
Get to Know Murray Stell
Born and raised in Texas, I grew up immersed in the outdoors, spending my time fishing, hunting, and playing a variety of sports. At the age of 14, I took my first step into the workforce and started saving, eventually buying my first truck—a 1969 Ford F100. With no prior experience, I learned the ropes of auto repair using nothing but a Chilton repair guide, repairing or replacing almost every part under the hood and undercarriage of that beloved truck.
While this may sound like the start of an automotive career, I instead set my sights on retail management, where I spent 30 years working with some of the biggest brands across Texas, Louisiana, and Georgia. In 2015, I was ready for a new challenge, and I transitioned into SaaS sales. I first entered the construction market, which eventually led me into the automotive industry, a sector I deeply enjoy for the diversity of people I interact with and the unique challenges they face.
In my work, I’m driven by my passion for solving problems and helping shop owners connect more effectively with their customers. I take pride in promoting products and services that genuinely make people’s lives easier and see myself as more than just a salesperson; I’m a consultant and a partner in every relationship I build.
Outside of my career, I am a proud husband of 35 years and a father to three amazing daughters, as well as a proud grandfather to three lovely granddaughters. Family is at the core of everything I do, and I continue to find joy in the moments we share together.
Curious About How
We Can Help You Grow?
Download the flyer below to read more about our digital services & packages.
Analysis Paralysis Is Costing You Customers
In the latest episode of Maximum Octane (Ep. 128), Doug Robison, our very own Director of Sales and Partnerships, joins hosts Kim Hickey and Jason Patel to tackle a common challenge faced by shop owners: analysis paralysis. This phenomenon occurs when business owners become overwhelmed by the multitude of marketing options—SEO, social media, websites, ads—and end up making no decisions at all.
Key Insights from Doug:
The Cost of Overthinking: Doug emphasizes that while planning and strategy are important, they are meaningless without action. Waiting for the perfect moment or plan only delays results.
The Importance of Partnerships: He advises shop owners to view marketing as a partnership rather than a "do it for me" service. Collaboration with experts can lead to more effective and sustainable marketing efforts.
Consistency Over Perfection: Doug highlights that consistency in marketing efforts often yields better results than striving for perfection. Regular, authentic engagement with customers builds trust and drives traffic.
Understanding Algorithms: He explains how algorithms on websites and social platforms work together to drive traffic, stressing the importance of creating content that aligns with these algorithms.
The Role of Websites: Despite the rise of social media, Doug asserts that having a well-maintained website is crucial. It serves as the central hub for all marketing activities and plays a significant role in SEO.
Artificial Intelligence: Friend or Foe? A Shop Owner's Guide
Discover how to put AI to work for your business—leveraging its power to boost efficiency, creativity, and results, without losing
the humanity that sets your brand apart.
Getting Real About AI: "Add YOU to it" with Carm Capriotto
ODM's Director of Sales and Partnerships, Doug Robison, and Director of Operations, Jordan Greene, had the honor of joining the Remarkable Results Radio podcast with Carm Capriotto! In Episode 416, they explored the fascinating (and sometimes bizarre!) ways AI is transforming how we work every day. But here’s the thing: it’s not about replacing human creativity—it’s about enhancing it. Plus, fact-checking and sourcing are more important than ever.
Here’s a glimpse of what is discussed:
1. How AI can support, not replace, your marketing and customer service strategies.
2. Addressing concerns like tone and fact-checking in AI-generated content.
3. Keeping your business human-centered, especially when replying to reviews.
Why Businesses Owners Trust Us
We get it. Running a business is challenging, and you don’t have time for marketing that doesn’t move the needle.
That’s why we focus on what truly matters: real results!
Authenticity. We’re family-owned, Minnesota-proud, and upfront.
Efficiency. Our digital solutions free you up to focus on your customers
Reliability. You get access to our U.S.-based team in real-time.
Let’s Talk—No Pressure, Just Real Talk
If you’re ready for a marketing partner who’s as invested in your success as you are, let’s connect. No pushy sales tactics—just an honest conversation about what’s working, what’s not, and how we can help.
The 4 Biggest Marketing Problems Small Businesses Face
List of Services
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Your Ads Aren’t Bringing in CustomersList Item 1
Your Ads Aren’t Bringing in Customers: You're spending money on ads, but they’re not turning into real leads. It feels like you’re just throwing cash into the wind.
How We Fix It: We create targeted ads that reach the right people—those actually looking for your services. Plus, we track everything, so you know what’s working and what’s not.
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Your Website is a Pain to Manage (And Looks Outdated)List Item 2
Your Website is a Pain to Manage (And Looks Outdated): Your site is slow, clunky, and hard to update. Maybe it even scares customers away instead of bringing them in.
How We Fix It: We build clean, modern websites that are easy to manage (or we handle updates for you). Your site should be your best salesperson—available 24/7.
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Social Media Feels Like a Full-Time JobList Item 3
Social Media Feels Like a Full-Time Job: You know you should post, but who has the time? Coming up with ideas, making content, and staying consistent is overwhelming.
How We Fix It: We take social media off your plate, keeping your pages active with engaging posts that connect with customers—and bring in new ones.
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You Don’t Have Time to Keep Up with ReviewsList Item 4
You Don’t Have Time to Keep Up with Reviews: Customers leave reviews, both good and bad, but responding takes time you don’t have. And ignoring them? That can hurt your reputation.
How We Fix It: We monitor your reviews, send alerts for important ones, and even help craft responses so you stay on top of your reputation without the stress.