Promoting your business on social media involves more than just posting content regularly. From engaging audiences and running social media campaigns to monitoring content performance, there's lots of work. 

Sure, you could do all these tasks yourself, but that takes significant time, effort, and resources. Worse still, it could cost you lots of money if you're unsure what to do. That's why savvy business owners opt to work with a social media marketing agency.

Why Should You Hire a Social Media Expert?

Have doubts about whether to hire an agency for social media marketing? Here are 11 top reasons why outsourcing social media management can be a boon for your business.

Rely on Trained Professionals

Managing a personal social media profile isn't quite the same as managing a business one. While you typically use your personal account to connect with friends and family, provide life updates, and share your opinions, the primary goals of your business profile should be to create brand awareness, generate leads, and engage with customers. 

These aren't goals you can achieve easily, especially if you're inexperienced with social media marketing and run a small business with a lean team. That's where social media agencies come in.

Hiring social media marketing agencies offers access to a large pool of skilled professionals such as community managers, graphic designers, copywriters, videographers, and data analysts. 

From creating eye-catching visuals and writing compelling content to building relationships with potential customers, these professionals are well-versed in various social media marketing aspects.

Get More of Your Time Back

Creating captivating social media content frequently, engaging with audiences, and tracking campaign performance can take substantial time, especially if you have business accounts on various social platforms. 

Hiring an agency relieves you from the hassle of social media management. This can enhance in-house efficiency, allowing your team to focus on core business tasks.

And best of all? Since social media agencies consist of various trained professionals, partnering with an agency allows you to expedite tasks and stay on track with social media marketing goals.

Access Proprietary Tools

Top social media marketing agencies often have access to advanced tools that may be costly for single business use. These tools include everything from campaign management and scheduling software to sophisticated tools that evaluate brand sentiment.

Partnering with an agency with access to a social media marketing tool like Optimize HQ can give you an edge over competitors and boost your social media presence. For instance, certain tools can allow you to monitor all your marketing campaigns across different platforms from a central dashboard.

Scale Your Marketing Efforts

Reaching a wider audience can be challenging if you run a small business with limited resources. Working with a social media marketing agency for small businesses can help you grow your brand without burdening your internal team.

Whether you want to reach new audiences on more social media channels, produce more content, or build stronger customer relationships, working with an agency can help scale your marketing without requiring investment in costly technology or personnel.

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Many customers turn to social media when researching businesses. For instance, in 2024, about four out of 10 American consumers used Facebook to find business reviews. This means that if your business has a poor reputation on a social media platform, you risk losing out on potential business, leading to lower leads and sales.

Top social media agencies offer reputation management services. By hiring an agency that provides reputation management, you won't need to worry about monitoring online conversations about your brand, proactively addressing negative feedback, and maintaining a positive brand image across your socials.

Social Media Strategy

When you start promoting your brand on social media, you need to have clear goals. These goals could be boosting brand awareness, driving website traffic, or increasing sales. Unfortunately, many businesses use a spray-and-pray approach without any clear marketing goals. This often leads to unsatisfactory results.

Hiring a social media marketing agency can help you avoid this pitfall. From selecting the right social media platforms and identifying target audiences to crafting engaging content, an agency can help you develop a comprehensive social media strategy aligned with your business goals.

Web Development

Ideally, your social media posts should drive traffic to your website. However, directing traffic to your website is just one part of the jigsaw puzzle. When people visit your website, you'll want them to take a particular action, such as fill out a form, purchase a product, or call a number. Unfortunately, visitors won't take any action on your site if it offers a poor user experience.

Agencies offering website solutions have experts such as web designers, web developers, and UI/UX designers. Working together, these professionals can enhance your site's user experience by creating visually appealing, user-friendly, and optimized website pages. 

Digital Ads

Nearly 50% of social media users have purchased a product or service after seeing an ad. That means you can't afford to ignore social media advertising if you want to boost sales.

Regardless of the social network you want to run ads on, a social media marketing agency can create targeted digital ads on various platforms, amplifying the reach of your social media campaigns. 

Creative Approaches to Marketing

Many social media posts go unnoticed because they aren't compelling. Want to create scroll-stopping content that grabs your audience's attention?

When you hire an agency, you'll work with professionals skilled at crafting captivating content. From crafting attractive visuals and partnering with relevant influencers to gamifying social media campaigns, agencies know how to use unique marketing tactics to boost engagement.

Data-Driven Insights

Without tracking data, you can't know whether your social media strategies are working. Unfortunately, nearly four in 10 businesses struggle to measure the impact of their social media efforts.

Having difficulty measuring social media return on investment (ROI)? Agencies have data analysts adept at tracking and interpreting important social media metrics such as engagement, conversion, and click-through rates (CTRs). These professionals can identify what's working and what's not, enabling you to refine your strategies to improve campaign effectiveness.

Holistic Marketing Approach 

Most businesses use multiple online marketing channels to reach wider audiences. If you want to succeed online, your social media marketing efforts must work harmoniously with other channels you use, such as email marketing and search engine optimization (SEO).

Agencies can ensure your social media marketing strategy integrates seamlessly with your broader digital strategy. And best of all? They can ensure your branding remains consistent across all your digital channels, improving your online presence.

Outsource Your Social Media Marketing With the Experts at Optimize

Are your campaigns failing to deliver the results you want? Do you spend lots of time crafting social media posts at the expense of other crucial business tasks? Are your social ads costing more than the revenue they generate? If your answer to one or all these questions was an emphatic yes, we're here to help.

Contact us today to discover how our experts can grow your business through social media.

Social Media Marketing Agency FAQs

What does a social media marketing agency do?

A social media marketing agency is a specialized firm that helps businesses develop and manage their digital presence across various social media platforms. Their primary goal is to help brands achieve social media marketing goals such as increasing brand awareness, attracting leads, or driving website traffic.

Is social media marketing necessary?

There are about 5.2 billion active social media users worldwide, and the average internet user spends nearly 2 hours and 30 minutes on social media daily. These statistics demonstrate why social media marketing is vital for businesses seeking to reach a large audience.

How can I tell if social media marketing is working?

You can find out if your social media marketing is yielding positive results by tracking social media metrics such as your follower growth, engagement rate, and cost per conversion (CPC) and comparing them against your social media marketing objectives.