How to Post a Job on Facebook: A Step-by-Step Guide

Facebook isn’t just for sharing photos and connecting with friends anymore. As the world's most popular social media platform, with over three billion active monthly users, Facebook is a powerful tool for businesses to connect with their target audiences. Specifically, businesses can use Facebook to recruit top candidates for their open positions. 

While your first instinct might be to post a job listing on sites like Indeed or ZipRecruiter, don’t overlook the benefits of posting jobs on Facebook. Facebook job postings have a wide reach, offer easy applicant tracking, and allow you to use the platform’s built-in targeting tools. 

Discover how to post a job on Facebook, from creating your job listing to optimizing and promoting it to attract top talent effectively. 

Why Facebook Is a Smart Place To Hire

Some people think Facebook is past its prime and no longer worth using in the hiring process. That’s simply not the case, though. Facebook is still an effective recruiting platform, especially for local or small businesses. 

On Facebook, you can reach specific, targeted audiences at cost-effective prices. Job listings on the platform also integrate with Meta’s business tools for better targeting and engagement. 

Getting Your Business Page Ready

Before you post a job, it’s important to set up and optimize your Facebook Business Page. 

Make sure your contact information is up-to-date and consistent across all of your online business listings. Add a professional profile photo, typically your brand logo, and a cover photo, such as a picture of your whole team. Customize your Facebook Business Page's call-to-action (CTA) button with a message like “Call now” to make it easier for page visitors to contact you. 

Your page should look as professional as possible to help potential job applicants trust you. Keep your branding consistent across your Facebook Business Page, website, and other online listings to improve recognition. Social media and brand awareness go hand in hand. 

How to Post a Job on Facebook (Step-by-Step)

Once you have your Facebook Business Page ready, you can start building your job listing. Follow these practical steps that will walk you through the process of how to post on Facebook Jobs, from creating a new job post to publishing and promoting it. 

Step 1 – Go to Your Facebook Business Page

Start by logging on to your Facebook Business Page and going to the “Jobs” tab. If you can’t find the “Jobs” tab, you may need to go into your settings. Go to Settings > Templates and Tabs > Add a Tab. Select Jobs. 

Step 2 – Click “Create Job” and Add Key Details

Once you’re in the “Jobs” tab, click “Create Job.” This will pull up a job listing form. 

Add all the essential details about your open position, such as:

• Job title: The job position you’re hiring for, such as “Accountant”
• Job type: Full-time, part-time, temporary, contract, etc.
• Location: The place where the selected candidate will work (or remote work)
• Salary: The salary range for the position (optional)

Step 3 – Write a Clear and Compelling Job Description

Next, fill out the job description for the open position. Don’t just add dry details of what the role will entail and the type of experience you’re looking for from candidates, though. 

The best Facebook job listings go beyond the basic details. They’re engaging and search engine optimization (SEO)-friendly, attracting qualified applicants while still conveying the essential information. 

Job Summary

Start with a two to three-sentence summary of what the role entails and how it connects to the rest of the company. Try to incorporate relevant keywords from your industry and write in the second person (“You will…”). Incorporate a brief background on your company culture and what sets you apart. 

Key Duties and Responsibilities

Then list the key duties of the role with several bullet points that all start with strong action verbs, like “manage,” “assess,” and “monitor.” Focus on the things you want the person in the job to achieve as well as the day-to-day tasks they’ll need to complete. 

Qualifications

Lay out your required and preferred qualifications. The required qualifications should be skills, experience, and education that candidates need to be successful in the role. You can use the preferred qualifications section to describe qualities you’d like the candidates to have, but that aren't absolutely necessary.

Compensation and Benefits

In the last section of the job description, share what you’re offering candidates in exchange for this work. If possible, be transparent about the salary range to help attract the right candidates. List any benefits you’re offering, too, such as health insurance, employer-sponsored retirement savings, paid time off, and professional development opportunities. 

Step 4 – Add Visuals and Screening Questions

Large blocks of text can be intimidating or unappealing to people browsing social media. Make your job post on Facebook stand out by adding visuals like photos, videos, or graphics. Even just adding your brand logo to the job listing can make it seem more legitimate to potential applicants. Consider also adding photos of your team members, office space, or even a video about what it’s like to work at your company. 

Step 5 – Choose How Applicants Apply

You have a few options for how candidates can submit their job applications. These are:

• Allow applications directly through Facebook.
• Collect applications over email.
• Direct applicants to an external link, such as your business job board.

Step 6 – Publish and Promote Your Post

Once you have all the details in place, you’re ready to publish your job post. If you want to reach more potential applicants, you can promote your job listing with Facebook Ads. Paid social media marketing isn’t just for promoting products and services — it also works for job posts. 

A free way to increase visibility for your job listing is to share it in relevant Facebook groups. Find groups related to your industry, the job title, or your local area. Then, join the groups and check their rules for sharing posts. If the rules allow, share your job listing right on each group page. 

How to Promote and Optimize Your Job Post

The better your job post is, the more competitive applications you’ll receive. Follow these tips to optimize your post:

• Write clearly and include all the details a potential applicant would want to know about the job.
• Include salary ranges for more transparency and to avoid wasting time. 
• Use a personal tone in your job description that matches the company’s brand voice.

If you have room in your hiring budget, use Facebook Ads to promote your job listing and reach more candidates. You can leverage Meta Audience Targeting to ensure your promoted post appears in front of Facebook users who are most likely to be qualified candidates. Set your budget limits, target users in specific geographic areas, and track your ad performance to see what works and what doesn’t. 

Manage Your Facebook Business Page With Optimize Digital Marketing

Sharing job listings is just one of the valuable ways you can use your Facebook Business Page to support your brand. There’s so much more Facebook has to offer your business when you manage your page well. 

Managing your Facebook Business Page is a big, time-consuming task, though. That’s why Optimize Digital Marketing is here. Our team members are experts in social media management and can help grow your business on Facebook. Reach out now to get started on a Facebook strategy for your brand.